What is SWOT analysis?

SWOT analysis is a strategic planning tool used to evaluate strengths, weaknesses, opportunities and threats that may exist in a specific business situation.

A SWOT analysis is most commonly used as part of a marketing plan, but it is also a good tool for general business strategies and serves as a starting point for group discussions.

If carried out thoroughly, a SWOT analysis can help to find out a lot of information and can be useful in different situations.

This article will show you how to conduct a SWOT analysis and provide some tips that will help you use the tool effectively.

Use of the data compiled in a SWOT analysis

One of the most important parts of your SWOT analysis is in the use of the data you have compiled to identify new strategies and objectives for your company.

-Discover how you can combine your strengths and opportunities to develop new strategies.
-Try to combine strengths and threats to identify threats that you can eliminate.
-See your weaknesses and opportunities to create a list of areas ready for improvement.
-Make a list of areas to avoid falling under weaknesses and threats.

Finally, once you understand how to compile SWOT data and find ways to use it strategically, SWOT analysis will be a tool that you can use several times in your company to explore new opportunities and improve your decision-making process.